Posters have been a strong form of advertising that many companies have adopted through the history of film production and advertising. There are many different aspects of a poster that can catch the eye of the consumer or intrigue them into the search to find out more.
The construction of a poster is not a simple task, there would be many people from a creative background, technical support and creation of the poster, researchers, Drawing artists and manager making sure that everything was above board and no rules and regulations were broken. This restrictions are a lot tighter to date but greater technology has been developed, bigger budgets are available consumer culture has changed and this has overall stemmed to new ways to advertising your film and make consumers aware of your product.
These very classic posters are just a small example of the wide range of posters that people created and how they connect with their target audience.
The E.T. and Blade runner posters were both created by John Alvin a very respected poster artist and has worked on over 200 posters.
The Clockwork orange poster was created by Philip Castle and many interpretations have been formed about the meaning behind he poster and this just shows the impact a poster can have upon your audience.
The Eraserhead poster created by Ben Barenholtz and director david lynch is just an example of how simple but effective a poster can be depending on your target audience and what you as the producer want to convey.
Marketing strategies have changed dramatically through the years but film posters still stand strong. Modern Posters have an exceptionally high standard and reputation for being extremely enticing with amazing concept art and stunning visual pleasures but at the other end of the spectrum they can also be very simple and very ambiguous. Many films do not just produce one poster anymore they create and original poster for the film but as the release date slowly becomes closer they release substitute posters creating world wide interest within audiences and build the excitement up until the release date.
I have found a really good website that hosts many images of posters called http://www.impawards.com/ and for some great examples of films that create more than one poster to create excitement within the potential consumers follow the links below for Inception and Tron Legacy which have over 15 exceptional posters each.
The hyperlinks on this post were very helpful for my own poster research
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