Scene one, take one, and action!!

Target audience is a vital variance that any product produced, has to analyse and research in order to then take into account when constructing the product. In our case the short film needs to make sure it fulfills the needs and desires of the target audience in order to make it successful. After analyzing the effects models and coming to the conclusion that our film will attract active consumers under the reception theory of the effect model structure. we will play the part of the Two-step flow theory as we will construct a review of the short film that will explain and diffuse the content to others. This is a modern version of the hypodermic needle model but to completely cover this section people will need to analyze and depict the short film and then readers will adopt their interpretations of our short film.

Myself and Blaine met up with Toby Barret (who we chose to take upon the role of the main protagonist) to shoot the first scene of our film as a second installment to our pre-production testing. unlike the images that we took in my post Scene 1 location and potential camera shots
this pre-production test depicts many of the camera angles, shots and sound that we want to include within the first scene of our short film. We have not added the voice over of the protagonist for this test but i came up with the idea that if we add the voice over, then we could select people to watch the first scene and receive consumer feedback to then be analysed which could outline many different types of consumers that we could then categorize under the effects model theory and work out a marketing strategy based upon the results.

This test footage was edited to depict what we want our first scene to look like and the time we will allocate for the first scene within our five minute short film.
To view the edited first scene watch the video below:

Scene one graveyard test from Tom palmer on Vimeo.

Like any filming process we filmed around twenty one minutes of footage for a one minute section of our film to then be cut down, but it is better to have to much footage than not enough as re-capturing footage will waste time, money and may not fit within continuity.
Some of the footage was static camera shots trying to capture the ambient sound of birds tweeting as this is will be a prominent sound effect that we will use within our film.

To view the un-edited footage which we uploaded to give evidence of the time, effort and organisation that went into testing feel free to watch the video below:

Scene one footage to be edited from Tom palmer on Vimeo.