Evaluation Prezi

Penumbra short film evaluation presentation on Prezi

Penumbra feedback session 2

Untitled from Tom palmer on Vimeo.

For a full analysis of all feedback sessions, check out my evaluation prezi and listen to our audio version which is very detailed.

Prezi evaluation:

Audio presentation:

Evaluation video presentation

Evaluation audio from Tom palmer on Vimeo.

Evaluation and demonstration of technical skills

In order to establish a detailed evaluation, I have decided to add a KEY to my blog, each task that is outlined below has its own Label which allowed me to tag each post in order to make a collection of posts where I believe that I have completed the initial task, thoroughly and to an excellent standard.

Evaluation:
Evidence 1-There is excellent understanding of the forms and conventions used in the productions.

Evidence 2-There is excellent understanding of the role and use of new media in various stages of the production.

Evidence 3-There is excellent understanding of the combination of main product and ancillary texts.

Evidence 4-There is excellent understanding of the significance of audience feedback.

Evidence 5-There is excellent skill in choice of form in which to present the evaluation.

Evidence 6-There is excellent ability to communicate.

Evidence 7-There is excellent use of digital technology or ICT in the evaluation.


In production of our short film:

Evidence 8-holding a shot steady, where appropriate;

Evidence 9-Framing a shot, including and excluding elements as appropriate;

Evidence 10-Using a variety of shot distances as appropriate;

Evidence 11-Shooting material appropriate to the task set;

Evidence 12-Selecting mise-en-scène including colour, figure, lighting, objects and setting;

Evidence 13-Editing so that meaning is apparent to the viewer;

Evidence 14-Using varied shot transitions, captions and other effects selectively and appropriately;

Evidence 15-using sound with images and editing appropriately for the task.

Evidence 16-Where a candidate has worked in a group, an excellent contribution to construction is evident.


Print media:
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

Evidence 17-using IT appropriately for the task set;

Evidence 18-showing understanding of conventions of layout and page design;

Evidence 19-showing awareness of the need for variety in fonts and text size;

Evidence 20-accurate use of language and register;

Evidence 21-appropriately integrating illustration and text;

Evidence 22-framing a shot, including and excluding elements as appropriate;

Research and Planning:

Evidence 23-There is excellent research into similar products and a potential target audience.

Evidence 24-There is excellent organisation of actors, locations, costumes or props.

Evidence 25-There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

Evidence 26-Time management is excellent.

Evidence 27-There is an excellent level of care in the presentation of the research and planning.

Evidence 28-There is excellent skill in the use of digital technology or ICT in the presentation.

Evidence 29-There are excellent communication skills.

Our final Production...PENUMBRA...

Penumbra from Blaine Kenneally on Vimeo.

Our final poster

To view the poster follow the link below:

Finished poster

Our final review page

To view in full size follow the link below:

Final review page

Qualitative Feedback, main short film

In order to get the best product possible feedback is a must.

We had finally finished our production and was very excited to show it to some potential consumer for the first preview of our short film Penumbra.

Penumbra Audience feedback from Tom palmer on Vimeo.

Before we showed the video to them myself and Blaine had written down some questions that we wanted to ask the audience to acquire useful information when exhibiting our product but also finding out about our target audience, if we had correctly targeted our film and if the content fulfilled the needs of this audience.

Because the film is very much inspired by David Lynch with very interesting visual signifiers posing complex questions within the audience that are not always that easy to follow, we wanted to find out if the audience could follow the narrative and if they couldn't, were they the active consumers that we correctly targeted our film at, making them want to discuss the film with others to swap ideas trying to deconstruct and follow the film. This would then come under the two step flow categorization of audience that myself and Blaine wanted to target and you can view my analysis of this target audience if you follow the link below:

Research into target audience

Overall receiving feedback on our film was a great way in overall analyzing if we had accomplished our goal and made a film suitable for its target audience fulfilling a niche within the market.

It was like hitting 'The wall' when your a runner

Myself and Blaine have been editing our short film for the past couple of days making everything perfect and to the high standard that we both desire. It was a fun process watching our film come together and how excited we both were, there were disagreements along the way, but either a compromise followed or we had a thumb war to settle it, That's a joke by the way.

It was all going perfect and then.........The most annoying thing ever happens.

If you want to ride the full emotional roller coaster that Blaine my fellow director has only finally just got off. follow the links bellow to view his very informative posts with a little hint of anger.

expanding footage export: The problem

expanding footage export: The resolution/fingers crossed

The finished review

After the review was finished I brought it into school and myself and Blaine went through it thoroughly and corrected any spelling mistakes, changed a couple of the sentence structures and added and took away parts of the review layout and border where necessary.

To view the construction of the review follow the link below:

Review construction

After we made these tweaks, we printed the final review out and decided to get some market testing and asked some questions surrounding the review and poster to potential consumers within the categorization of our target audience.

This is the review that we previewed to them and you can see their comments on my other post... Qualitative feedback poster and review

After both Blaine and I had a discussion involving their comments we made any necessary changes and here is the final review page below:

Our final 'Empire magazine' inspired review

Internal monologue Blaines blog

Blaine is somewhat a Shakespeare of today's society, with his very elaborate and extensive range of vocabulary backed up by his some what baffling knowledge we both agreed that he would write the internal monologue script. we both discussed what we wanted the monologue to give to the audience and Blaine then went away and wrote some potential lines for each scene.

Like Blaine said within his post we didn't know how it would sound until we were there watching the film and listening to the monologue but because we had planned everything to a fine detail, the final product sounded great. To view Blaine's somewhat detailed post that shows his vast capability and wisdom with words follow the link below:
Internal monologue Blog post

All footage and sound captured and uploaded

OK, so we have finally captured and created everything that we needed to construct our final short film. The editing has been an ongoing process that both myself and Blaine have been very excited and motivated about, whilst watching and editing all the footage making little cuts here having a spark of genius there, it is really exciting to watch our hard work and effort come together as the final product is slowly taking shape.
Yesterday Blaine and I went on a long bike ride into the wilderness with some newly purchased sound recording equipment purchased by the school (A boom). we wanted to re-capture some of the ambient sound made by the birds within the graveyard. This was due to the fact that on the day of filming, maintenance was taking place and this intercepted the sound quality that we wanted and the over all feel and atmosphere we wanted to create of segregation. We decided to film the birds again and it was very good quality and we are happy that we decided to re-capture the sound.
We also used the boom to capture the voice over of the main antagonist, we wanted his voice to be very clear and dominant within the film so we recorded this sound separately to the film and within a quite location to enable the voice over to be raised specifiably to the decibel level that we desire without any ambient sounds also being increased.

We have been editing some of the scenes as we have gone along the course and now we have a large quantity of the film to the standard that we desire. We will try to finish editing the footage today and then we can also add the voiceover and re-captured ambient sounds to have our final short film finished and to a high standard that we want, before we recieve feedback from potential consumers.

Writing the reviews

When writing the reviews for our magazine article we had to both keep the the stereotypical style of writing that is used within empire magazine which is discussed on my post film review analysis along with the demographics of the target audience that 'Empire' magazine is aimed at.

We also had to write the reviews with the audience feedback in mind which we acquired through our questionnaire. We analyzed the information and the results can be seen upon Blaine's post Quantitative feedback.

To view the review that I wrote in the style that empire magazine uses follow the link below:

My review for our film PENUMBRA

Blaine has done a post exhibiting the reviews that he wrote and the construction process along the way.

To view the two reviews that Blaine created and the process of writing them follow the link below:

Writing reviews

Qualitative feedback poster and Review

Feedback is a vital part in ensuring you have created a product that the consumer desires and that your product full fills this niche. In order to be sure that we have succeeded this, we acquired feedback through a mixed age range from our target audience to give us a great range of answers to our questions.

We interviewed six different people and they gave a range of answers both positive feedback and some constructive changes that could be made.

I have posted three out of the six videos below:

Magazine and poster feedback 1 from Tom palmer on Vimeo.

Magazine and Poster feedback 3 from Tom palmer on Vimeo.

Magazine and Poster feedback 5 from Tom palmer on Vimeo.

The questions we asked we both about the content of the subsidiary products but we also asked questions about the what would be the best place to exhibit both of them. Obviously our magazine review page was already going to be exhibited within empire magazine, but we had an empire magazine there which enabled us to ask questions involving the layout and tone of the review to find out if we had done our job and both written in the style that empire use as well as making our page look like an empire feature.

The feedback was very good and we acquired a lot of potential information we could use when exhibiting our products an which places were best to do so.

We also asked questions involving what their expectations were after looking at the poster and we then asked similar questions after they had watched the film to find out if they thought the poster gave the right connotations or wether they thought they had been misled.

Over all the feedback session was great and both myself and Blaine learned a lot from the feedback and could adjust the products with their constructive criticism comments if we felt it necessary.

Credits

Credits have to be perfect in order to leave the audience thinking that they have just watched a profesinal film. If directors, actors, extras and many other people are not credited within films correctly or forgoten to refence everyone and their envolvement this would give very unprofeshinal feel to the film and would be an insult to anyone that was kind enough to help us in the creation of it.

I decided to create a mock up of some credits that we could potenially use. I say potentially use but the thought never crossed my mind that we would use them because I was trying to create them to look fancy and play around with the effects on sony vegas which is the editing software I have at home.

Half way through I decided I would use them as a DO NOT video in the creation of credits.

I made them look good so they could be used in the creation of other certian products with different requirments. But i also include some mistakes and left out some actors names.

Although I did leave out some names, consumers of the product would be unaware of this (unless it was a very well known main actor) but it is not the consumer that it would seem unprofeshinal to but the actors or technitions ...etc that were forgoten and worked hard aswell as giving their time to create the film.

Below is the video of the credits that we will not be using, because they do not fit the conventions of a steryotypical short film or feature length films credits as well as the mistakes they have within them and absence of actors.

Penumbra credits from Tom palmer on Vimeo.

After creating this video I created a list of everyone that featured within the film that we need to credit as well as a special thanks to Joel for letting us use his soundtrack. These will be the people that are credited within our film:

Starring:
Toby Barrett
George Frost
Eloise Fitt


Supported by:
Martin Palmer
Anne Palmer
Lewis Surridge
Jonny Brown
Victoria Moore
Jamie Reeves
Alex Smith
Conor Murry
Libby O'leary
Daniel knights
Martin Cambell
Jordan Bezants
Lydia Earl
Ben Goulder
Jessica Mills

With special thanks to:
Joel Neilsen
James Wigger

Short presesntation documenting our progress

This is a small presentation made even smaller by the fact that our teacher was using a new HD camera and didnt know how much space there was on the SD card but it is still very helpfull in the fact that it documents some of our progress.

It was kindly uploaded by Richard our technition and to view the video click play below:

PRESENTATION 3 FEB 2011 from fLIX.TV on Vimeo.