Friday, March 25, 2011
Thursday, March 24, 2011
Penumbra feedback session 2
Untitled from Tom palmer on Vimeo.
For a full analysis of all feedback sessions, check out my evaluation prezi and listen to our audio version which is very detailed.
Prezi evaluation:
Audio presentation:
Wednesday, March 23, 2011
Evaluation and demonstration of technical skills
Evidence 1-There is excellent understanding of the forms and conventions used in the productions.
Evidence 2-There is excellent understanding of the role and use of new media in various stages of the production.
Evidence 3-There is excellent understanding of the combination of main product and ancillary texts.
Evidence 4-There is excellent understanding of the significance of audience feedback.
Evidence 5-There is excellent skill in choice of form in which to present the evaluation.
Evidence 6-There is excellent ability to communicate.
Evidence 7-There is excellent use of digital technology or ICT in the evaluation.
In production of our short film:
Evidence 8-holding a shot steady, where appropriate;
Evidence 9-Framing a shot, including and excluding elements as appropriate;
Evidence 10-Using a variety of shot distances as appropriate;
Evidence 11-Shooting material appropriate to the task set;
Evidence 12-Selecting mise-en-scène including colour, figure, lighting, objects and setting;
Evidence 13-Editing so that meaning is apparent to the viewer;
Evidence 14-Using varied shot transitions, captions and other effects selectively and appropriately;
Evidence 15-using sound with images and editing appropriately for the task.
Evidence 16-Where a candidate has worked in a group, an excellent contribution to construction is evident.
Print media:
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
Evidence 17-using IT appropriately for the task set;
Evidence 18-showing understanding of conventions of layout and page design;
Evidence 19-showing awareness of the need for variety in fonts and text size;
Evidence 20-accurate use of language and register;
Evidence 21-appropriately integrating illustration and text;
Evidence 22-framing a shot, including and excluding elements as appropriate;
Evidence 29-There are excellent communication skills.
Tuesday, March 22, 2011
Monday, March 21, 2011
Qualitative Feedback, main short film
Penumbra Audience feedback from Tom palmer on Vimeo.
Before we showed the video to them myself and Blaine had written down some questions that we wanted to ask the audience to acquire useful information when exhibiting our product but also finding out about our target audience, if we had correctly targeted our film and if the content fulfilled the needs of this audience.
Because the film is very much inspired by David Lynch with very interesting visual signifiers posing complex questions within the audience that are not always that easy to follow, we wanted to find out if the audience could follow the narrative and if they couldn't, were they the active consumers that we correctly targeted our film at, making them want to discuss the film with others to swap ideas trying to deconstruct and follow the film. This would then come under the two step flow categorization of audience that myself and Blaine wanted to target and you can view my analysis of this target audience if you follow the link below:
Overall receiving feedback on our film was a great way in overall analyzing if we had accomplished our goal and made a film suitable for its target audience fulfilling a niche within the market.
Saturday, March 19, 2011
It was like hitting 'The wall' when your a runner
Friday, March 18, 2011
The finished review
Wednesday, March 16, 2011
Internal monologue Blaines blog
Blaine is somewhat a Shakespeare of today's society, with his very elaborate and extensive range of vocabulary backed up by his some what baffling knowledge we both agreed that he would write the internal monologue script. we both discussed what we wanted the monologue to give to the audience and Blaine then went away and wrote some potential lines for each scene.
Like Blaine said within his post we didn't know how it would sound until we were there watching the film and listening to the monologue but because we had planned everything to a fine detail, the final product sounded great. To view Blaine's somewhat detailed post that shows his vast capability and wisdom with words follow the link below:
Internal monologue Blog post
Tuesday, March 15, 2011
All footage and sound captured and uploaded
Yesterday Blaine and I went on a long bike ride into the wilderness with some newly purchased sound recording equipment purchased by the school (A boom). we wanted to re-capture some of the ambient sound made by the birds within the graveyard. This was due to the fact that on the day of filming, maintenance was taking place and this intercepted the sound quality that we wanted and the over all feel and atmosphere we wanted to create of segregation. We decided to film the birds again and it was very good quality and we are happy that we decided to re-capture the sound.
We also used the boom to capture the voice over of the main antagonist, we wanted his voice to be very clear and dominant within the film so we recorded this sound separately to the film and within a quite location to enable the voice over to be raised specifiably to the decibel level that we desire without any ambient sounds also being increased.
We have been editing some of the scenes as we have gone along the course and now we have a large quantity of the film to the standard that we desire. We will try to finish editing the footage today and then we can also add the voiceover and re-captured ambient sounds to have our final short film finished and to a high standard that we want, before we recieve feedback from potential consumers.
Monday, March 14, 2011
Writing the reviews
Saturday, March 12, 2011
Qualitative feedback poster and Review
Magazine and poster feedback 1 from Tom palmer on Vimeo.
Magazine and Poster feedback 3 from Tom palmer on Vimeo.
The questions we asked we both about the content of the subsidiary products but we also asked questions about the what would be the best place to exhibit both of them. Obviously our magazine review page was already going to be exhibited within empire magazine, but we had an empire magazine there which enabled us to ask questions involving the layout and tone of the review to find out if we had done our job and both written in the style that empire use as well as making our page look like an empire feature.
Friday, March 11, 2011
Credits
I decided to create a mock up of some credits that we could potenially use. I say potentially use but the thought never crossed my mind that we would use them because I was trying to create them to look fancy and play around with the effects on sony vegas which is the editing software I have at home.
Half way through I decided I would use them as a DO NOT video in the creation of credits.
I made them look good so they could be used in the creation of other certian products with different requirments. But i also include some mistakes and left out some actors names.
Although I did leave out some names, consumers of the product would be unaware of this (unless it was a very well known main actor) but it is not the consumer that it would seem unprofeshinal to but the actors or technitions ...etc that were forgoten and worked hard aswell as giving their time to create the film.
Below is the video of the credits that we will not be using, because they do not fit the conventions of a steryotypical short film or feature length films credits as well as the mistakes they have within them and absence of actors.
Penumbra credits from Tom palmer on Vimeo.
After creating this video I created a list of everyone that featured within the film that we need to credit as well as a special thanks to Joel for letting us use his soundtrack. These will be the people that are credited within our film:
Starring:Toby Barrett
George Frost
Eloise Fitt
Supported by:
Martin Palmer
Anne Palmer
Lewis Surridge
Jonny Brown
Victoria Moore
Jamie Reeves
Alex Smith
Conor Murry
Libby O'leary
Daniel knights
Martin Cambell
Jordan Bezants
Lydia Earl
Ben Goulder
Jessica Mills
With special thanks to:
Joel Neilsen
James Wigger
Wednesday, March 9, 2011
Short presesntation documenting our progress
It was kindly uploaded by Richard our technition and to view the video click play below:
PRESENTATION 3 FEB 2011 from fLIX.TV on Vimeo.
Tuesday, February 22, 2011
Production photos
In the end the dolly didn't work on the track because it kept coming off, but we tried it without the track and it worked well. As it was raining i had brought many umbrellas and we were shooting under one of them because we really needed to capture the last scene. We got some very good shots but we are going to have to re-shoot because the lighting changed very quickly which made many shots impossible to film.
This is just an action shot of Blaine filming the classroom scene, it shows SLR camera that we are using. (Got you Blaine) (It also makes it look like your wearing nail varnish)
This is Blaine explaining the scene to the actors and extras in the classroom, he is explaining the shots we are using and then we had a run-through of the script.
This is a picture to give a sense of the scene, but it also act as a continuity image because whilst filming they had to leave and enter the room many times to acquire many different shots and in order to have great continuity I had to record we everyone was sitting.
Finally this is just a picture of the shot list that Blaine create after we had a brainstorm of ideas for each scene. This was an efficient way to record the shots that we had captured and needed to film but whilst we were getting these shot both myself and Blaine were coming up with new shots which we thought would look good at the time and we got many extra shots on each scene that we were filming.
Sunday, February 20, 2011
On set organization Blaine's blog
Thursday, February 17, 2011
Penumbra, Short review construction
Monday, February 14, 2011
Short flashback/dream sequence edit
Creating sound effects from Tom palmer on Vimeo.
Friday, February 11, 2011
Narrative theory
- People are rational
- People make decisions based on arguments
- Rationality is determined by how much we know and how well we argue
- The world is a set of puzzles that we can solve through rational analysis
- People are essentially storytellers
- Stories are found on history, biography, culture and character
- Narrative rationality is determined by the coherence and fidelity of our stories
Wednesday, February 9, 2011
Poster production Blaine's blog
http://blainekenneallya2media.blogspot.com/2011/02/poster-production.html
Monday, February 7, 2011
Out with the old and in with the new and improved poster
Blaine was unhappy with the outcome and decided to share his thoughts with me over the phone because I hadn't seen it yet. I trusted his judgement and he told me a new idea he had so after a long discussion (good thing I'm on contract) I said I would draw up some mocks of the new poster idea and below are two ideas that I envisioned from Blaine's explanation.
We then meet up the next morning for our three hours of media and exchanged more ideas. Blaine then set about the construction of our final poster with me on the sideline offering assistance and feedback, both positive and negative which we then discussed and compromised on certain features. Overall the poster looks great and I am happy that our first idea didn't work because I think that our new and improved version is much more interesting. Not only this but after reading the analysis of our qualitative questionnaire which wasn't available on the construction of our first poster, the three main features that our target audience wanted the poster to include were an eye-catching image, image of the main character and a catchy tag-line. Out of the three I think we have included a catchy image in the sense of the title, the layout of the multiple Penumbra titles with the images behind them are very eye-catching in my opinion but I will create a small feedback session for people to comment on the poster to finalize my oppinion. we also included a picture of the main character but not only this we included the forth most favorite answer within our questionnaire, which was a sense of mystery. This is also included because you cannot she the face of the main protagonist, even more than that, you do not know who or what his relationship is to the film is. His face can be seen within one of the Penumbra titles, but this still adds a sense of mystery because myself and Blaine know this but a random consumer of the poster will not. We didn't include a catchy tag-line because however much we tried to think of one which was ambiguous but not cheesy we couldn't decide on a final one. An idea was 'I can help you' but we decided that we wouldn't include this or any tag line because it is very risky in the form of being judged and criticized.
Friday, February 4, 2011
Call sheet
Wednesday, February 2, 2011
Quantitative feedback analysis Blaine's blog
http://blainekenneallya2media.blogspot.com/2011/02/quantitative-audience-research-analysis.html
Wednesday, January 26, 2011
costume and props, subtial but vital parts of of our film
The importance of costumes is often overlooked, because it is a small factor that everyone takes for granted but the implications can be phenomenal if the costume is wrong in any shape or form. This is also the case for props within film.
The property master, more commonly known as the props master, is in charge of finding and managing all the props that appear in the film. The props master usually has several assistants.
-Props builder
The props builder, or more frequently prop maker, as the name implies, builds the props that are used for the film. Props builders are often technicians skilled in construction, plastics casting, machining, and electronics.
-Armourer or Weapons master
The armourer is a specialized props technician who deals with firearms. In most jurisdictions this requires special training and licenses.
-Costume designer
The costume designer is responsible for all the clothing and costumes worn by all the actors that appear on screen. They are also responsible for designing, planning, and organizing the construction of the garments down to the fabric, colours, and sizes. The costume designer works closely with the director to understand and interpret "character", and counsels with the production designer to achieve an overall tone of the film. In large productions, the costume designer will usually have one or more assistant costume designers.
-Costume supervisor
The costume supervisor works closely with the designer. In addition to helping with the design of the costumes, they manage the wardrobe workspace. They supervise construction or sourcing of garments, hiring and firing of support staff, budget, paperwork, and department logistics. Also called the wardrobe supervisor. This term is used less and less.
-Key costumer
The key costumer is employed on larger productions to manage the set costumers, and to handle the Star's wardrobe needs.
-Costume standby
The Costume standby is present on set at all times. It is his/her responsibility to monitor the quality and continuity of the actors and actresses costumes before and during takes. (S)he will also assist the actors and actresses with dressing.
-Art finisher or Breakdown artist
An Art finisher may be employed during the pre-production setup to "break down" garments. This specialized job includes making new clothing appear dirty, faded and worn. They are also known as breakdown artists.
-Costume Buyer
On large productions a buyer may be employed to source and purchase fabrics and garments. A buyer might also be referred to as a shopper. This distinction is often made when the lead actor in a production has control over their wardrobe, and they may personally hire this person.
-Cutter/fitter
A costume technician who fits or tailors costumes, usually on-set. They can also be called cutters, seamstresses or tailors. Some celebrity actors have favourite cutters, and larger productions may hire several and have them on set at the same time, particularly in period film projects that might have complicated or extremely expensive extras wardrobe.
I would like to say that both myself and Blaine played the role of all of the above minus the weapons adviser, costume designer, costume buyer, and costume fitter. so overall we researched the clothes that our actors had and asked them to wear a specified costume. The main protagonist was the most important to get the look and representation of him correct. We wanted the audience to be curious why a well dressed man is laying, asleep in a graveyard clueless to how he got there. This uncertainty within the audience is what the main protagonist is experiencing and this empathy is what will engage the audience with the film and make them want to keep watching.