Penumbra feedback session 2

Untitled from Tom palmer on Vimeo.

For a full analysis of all feedback sessions, check out my evaluation prezi and listen to our audio version which is very detailed.

Prezi evaluation:

Audio presentation:

Qualitative Feedback, main short film

In order to get the best product possible feedback is a must.

We had finally finished our production and was very excited to show it to some potential consumer for the first preview of our short film Penumbra.

Penumbra Audience feedback from Tom palmer on Vimeo.

Before we showed the video to them myself and Blaine had written down some questions that we wanted to ask the audience to acquire useful information when exhibiting our product but also finding out about our target audience, if we had correctly targeted our film and if the content fulfilled the needs of this audience.

Because the film is very much inspired by David Lynch with very interesting visual signifiers posing complex questions within the audience that are not always that easy to follow, we wanted to find out if the audience could follow the narrative and if they couldn't, were they the active consumers that we correctly targeted our film at, making them want to discuss the film with others to swap ideas trying to deconstruct and follow the film. This would then come under the two step flow categorization of audience that myself and Blaine wanted to target and you can view my analysis of this target audience if you follow the link below:

Research into target audience

Overall receiving feedback on our film was a great way in overall analyzing if we had accomplished our goal and made a film suitable for its target audience fulfilling a niche within the market.

Qualitative feedback poster and Review

Feedback is a vital part in ensuring you have created a product that the consumer desires and that your product full fills this niche. In order to be sure that we have succeeded this, we acquired feedback through a mixed age range from our target audience to give us a great range of answers to our questions.

We interviewed six different people and they gave a range of answers both positive feedback and some constructive changes that could be made.

I have posted three out of the six videos below:

Magazine and poster feedback 1 from Tom palmer on Vimeo.

Magazine and Poster feedback 3 from Tom palmer on Vimeo.

Magazine and Poster feedback 5 from Tom palmer on Vimeo.

The questions we asked we both about the content of the subsidiary products but we also asked questions about the what would be the best place to exhibit both of them. Obviously our magazine review page was already going to be exhibited within empire magazine, but we had an empire magazine there which enabled us to ask questions involving the layout and tone of the review to find out if we had done our job and both written in the style that empire use as well as making our page look like an empire feature.

The feedback was very good and we acquired a lot of potential information we could use when exhibiting our products an which places were best to do so.

We also asked questions involving what their expectations were after looking at the poster and we then asked similar questions after they had watched the film to find out if they thought the poster gave the right connotations or wether they thought they had been misled.

Over all the feedback session was great and both myself and Blaine learned a lot from the feedback and could adjust the products with their constructive criticism comments if we felt it necessary.

Quantitative feedback analysis Blaine's blog

Both Blaine and I constructed a questionnaire to acquire information about potential consumers demographics which will help us to understand where we could advertise our short film, but as well as just finding out about their demographics we asked very guided questions about our subsidiary products, which would then help us within the construction process of both our poster and review. After analyzing the questionnaire results, the graphs show specific elements that consumers want to be included within these subsidiary products.

Blaine has provided some evidence of the results and analyzed what we have concluded from them.

To view Blaine's post follow the link below:
http://blainekenneallya2media.blogspot.com/2011/02/quantitative-audience-research-analysis.html