The finished review

After the review was finished I brought it into school and myself and Blaine went through it thoroughly and corrected any spelling mistakes, changed a couple of the sentence structures and added and took away parts of the review layout and border where necessary.

To view the construction of the review follow the link below:

Review construction

After we made these tweaks, we printed the final review out and decided to get some market testing and asked some questions surrounding the review and poster to potential consumers within the categorization of our target audience.

This is the review that we previewed to them and you can see their comments on my other post... Qualitative feedback poster and review

After both Blaine and I had a discussion involving their comments we made any necessary changes and here is the final review page below:

Our final 'Empire magazine' inspired review

Internal monologue Blaines blog

Blaine is somewhat a Shakespeare of today's society, with his very elaborate and extensive range of vocabulary backed up by his some what baffling knowledge we both agreed that he would write the internal monologue script. we both discussed what we wanted the monologue to give to the audience and Blaine then went away and wrote some potential lines for each scene.

Like Blaine said within his post we didn't know how it would sound until we were there watching the film and listening to the monologue but because we had planned everything to a fine detail, the final product sounded great. To view Blaine's somewhat detailed post that shows his vast capability and wisdom with words follow the link below:
Internal monologue Blog post

Writing the reviews

When writing the reviews for our magazine article we had to both keep the the stereotypical style of writing that is used within empire magazine which is discussed on my post film review analysis along with the demographics of the target audience that 'Empire' magazine is aimed at.

We also had to write the reviews with the audience feedback in mind which we acquired through our questionnaire. We analyzed the information and the results can be seen upon Blaine's post Quantitative feedback.

To view the review that I wrote in the style that empire magazine uses follow the link below:

My review for our film PENUMBRA

Blaine has done a post exhibiting the reviews that he wrote and the construction process along the way.

To view the two reviews that Blaine created and the process of writing them follow the link below:

Writing reviews

Production photos

During production, I have been taking some photos to create a portfolio of the production process and these are just a small minority of the pictures taken which are a preview of how myself and Blaine work on set and how we go from ideas to film.

This is a make shift dolly that I spontaneously thought of one evening, I combined the wheels of this small trolly with some toy car track to make the ride smooth and the shot smooth when we wanted a pan shot of the protagonist in the final scene.

In the end the dolly didn't work on the track because it kept coming off, but we tried it without the track and it worked well. As it was raining i had brought many umbrellas and we were shooting under one of them because we really needed to capture the last scene. We got some very good shots but we are going to have to re-shoot because the lighting changed very quickly which made many shots impossible to film.

This is just an action shot of Blaine filming the classroom scene, it shows SLR camera that we are using. (Got you Blaine) (It also makes it look like your wearing nail varnish)

This is Blaine explaining the scene to the actors and extras in the classroom, he is explaining the shots we are using and then we had a run-through of the script.

This is a picture to give a sense of the scene, but it also act as a continuity image because whilst filming they had to leave and enter the room many times to acquire many different shots and in order to have great continuity I had to record we everyone was sitting.

Finally this is just a picture of the shot list that Blaine create after we had a brainstorm of ideas for each scene. This was an efficient way to record the shots that we had captured and needed to film but whilst we were getting these shot both myself and Blaine were coming up with new shots which we thought would look good at the time and we got many extra shots on each scene that we were filming.

If you want to view Blaine's post on-set organization it shows all of the different shot lists that we used and how we organized each day of filming.

On set organization Blaine's blog

Throughout the production process on set organization has been key in making sure that every thing runs smoothly to a certain extent that is manageable. Because we cannot control the weather some dates which we planned to shoot or even tried, have had to be prospered or re-shot due to the weather, but umbrellas where always on had because myself and Blaine had a contingency plan for if such circumstances occurred.

Blaine has made sure that all technical equipment was working and charged before each day of shooting as well as the shot lists that we defiantly wanted to get but could then be added to on the day if we thought a specific shot would look good and our creativity took over.

To view Blaine's post on our on set organization follow the link below:

On set organization

Out with the old and in with the new and improved poster

Both myself and Blaine discussed the film poster and after Blaine created a mock up of our initial poster idea which overall looked extremely unprofessional and did not in anyway shape or form get the audiences attention for the right reasons, apart from, that looks so rubbish I will point and laugh.
Blaine was unhappy with the outcome and decided to share his thoughts with me over the phone because I hadn't seen it yet. I trusted his judgement and he told me a new idea he had so after a long discussion (good thing I'm on contract) I said I would draw up some mocks of the new poster idea and below are two ideas that I envisioned from Blaine's explanation.


We then meet up the next morning for our three hours of media and exchanged more ideas. Blaine then set about the construction of our final poster with me on the sideline offering assistance and feedback, both positive and negative which we then discussed and compromised on certain features. Overall the poster looks great and I am happy that our first idea didn't work because I think that our new and improved version is much more interesting. Not only this but after reading the analysis of our qualitative questionnaire which wasn't available on the construction of our first poster, the three main features that our target audience wanted the poster to include were an eye-catching image, image of the main character and a catchy tag-line. Out of the three I think we have included a catchy image in the sense of the title, the layout of the multiple Penumbra titles with the images behind them are very eye-catching in my opinion but I will create a small feedback session for people to comment on the poster to finalize my oppinion. we also included a picture of the main character but not only this we included the forth most favorite answer within our questionnaire, which was a sense of mystery. This is also included because you cannot she the face of the main protagonist, even more than that, you do not know who or what his relationship is to the film is. His face can be seen within one of the Penumbra titles, but this still adds a sense of mystery because myself and Blaine know this but a random consumer of the poster will not. We didn't include a catchy tag-line because however much we tried to think of one which was ambiguous but not cheesy we couldn't decide on a final one. An idea was 'I can help you' but we decided that we wouldn't include this or any tag line because it is very risky in the form of being judged and criticized.

The last inclusion within the poster was the names of the main actors and directors upon the poster at the bottom which Blaine researched and found a font online which was very similar to the actual movie font that is used but free of charge. He found and installed a font called 'Rothman' which looked very authentic and works well upon the poster.

To view the all most finished poster with just some minor adjustments the poster is provided below:

Initial poster and review layout plans

Blaine has produced some drafts of some potential posters that we could use and he has also created a layout of a two page spread within a film magazine which we could place our review on. Because mainstream magazines do not really have reviews of short films unless they are very critically acclaimed. To read Blaine's post with detailed explanation of our choices follow the link below to his blog.

http://blainekenneallya2media.blogspot.com/2011/01/plans-for-poster-magazine-review-page.html

Animatic for the first two scenes

The purpose of this animatic is to give the viewer an overall sense of atmosphere and order of the first two scenes and this is created not just by the images but with the detailed analysis and explanation throughout by Blaine Kenneally up selling the film giving a general ordering of the shots, sounds and effects we intend to use.

Short Film Animatic from Blaine Kenneally on Vimeo.

This animatic can not only act as a visual aid for ourselves it can act as a supplement for the active consumer of our film. They will watch this animatic but it could act as a short teaser trailer enticing them to want to find out more and watch the finished product.

"Writing a treatment" - Blaine Kenneally

After the discussion to finalise the narrative of our film which took place at my house for a couple of hours we then rewarded ourselves with pizza and an amazing film 'fight club'. Blaine then finished drawing up the plans at home scene by scene which you can see in his post as well as the treatment that he constructed for our short film.
A treatment is a step between basic ideas for scenes and the first screenplay. We wanted to do a treatment because it is a very professional process and it clearly lays out the scenes and many important features.
To view the treatment that Blaine constructed follow the link to his blog below:
http://blainekenneallya2media.blogspot.com/2010/11/writing-treatment.html