Our final poster

To view the poster follow the link below:

Finished poster

The finished review

After the review was finished I brought it into school and myself and Blaine went through it thoroughly and corrected any spelling mistakes, changed a couple of the sentence structures and added and took away parts of the review layout and border where necessary.

To view the construction of the review follow the link below:

Review construction

After we made these tweaks, we printed the final review out and decided to get some market testing and asked some questions surrounding the review and poster to potential consumers within the categorization of our target audience.

This is the review that we previewed to them and you can see their comments on my other post... Qualitative feedback poster and review

After both Blaine and I had a discussion involving their comments we made any necessary changes and here is the final review page below:

Our final 'Empire magazine' inspired review

Writing the reviews

When writing the reviews for our magazine article we had to both keep the the stereotypical style of writing that is used within empire magazine which is discussed on my post film review analysis along with the demographics of the target audience that 'Empire' magazine is aimed at.

We also had to write the reviews with the audience feedback in mind which we acquired through our questionnaire. We analyzed the information and the results can be seen upon Blaine's post Quantitative feedback.

To view the review that I wrote in the style that empire magazine uses follow the link below:

My review for our film PENUMBRA

Blaine has done a post exhibiting the reviews that he wrote and the construction process along the way.

To view the two reviews that Blaine created and the process of writing them follow the link below:

Writing reviews

Penumbra, Short review construction

After Blaine analyzed the results to the questionnaire that we created. I have a great understanding of the content that is needed within our review as well as the layout that people mostly desire. Blaine originally created a potential layout for our magazine but since then we have been discussing the layout and I have researched a lot into the language used within the Empire magazine which can be found within my post Film review analysis as well as the typical layout that is used including unique elements and their demographics.

With images from the actual film, the film release date and a clearly defined rating of the film all ranking in the top answers of our questionnaire, these elements will defiantly be included. Results also showed, two other popular selections were comparisons to other films and an unbiased perspective, which myself and Blaine may include.

These elements both within the content of our review and concerning the layout have been created below in the ongoing construction of our review:

This is my initial drawing of the layout used within Empire magazine with the elements that they use upon most of their review pages. For example the black lines to give the sense of a boarder upon the top and the bottom, this is also achieved with the dots that they use to break up each review and use them as a border around each review and images. Empire also use yellow lines/boxes at the start of each small review with the vital film information next to it that the reader desires.

It is easy to re-create the black boxes as they are black, but all the other elements that are included within the page have to be researched. I have done lots of research into the Fonts that they use, the text size, the colouring of the dark green titles and the colouring of the dark yellow boxes. I searched multiple websites, read multiple back pages of different empire magazines but there is no reference to the colours and fonts that they use. This was initial very annoying but I played around upon Microsoft Publisher and tried to re-create the colours that are used and tried to find the nearest font.

Here is a picture of the stereotypical Empire magazine layout of a review review page used for smaller multiple reviews which I based my drawing on above:

After researching and then trying to mimic the nearest possible colours and fonts I began to construct our review page which would be a new feature promoting short films and a competition to enter.

Above is a picture showing the creation of our film review page and I was trying to re-create the elements that are used. I created the black line/box which is used as a visual border on the page and defines the layout.

Empire is sponsored by Jameson and they are their main sponsor which usually cover new features that are introduced to the magazine. Because myself and Blaine are creating this review page based on a new feature introduction I thought it would be very professional to include their sponsors logo and gives the review a sense of continuity alongside the other visual elements that are included.

After finding the Sponsors logo and recreating the visual boarder, I started to design the page layout from an existing page but changing the elements and the content. I am trying to re-create the colour scheme that is used with a very dark green/blue as the titles and sub-titles with the lines acting as boarders and the dark yellow with the review information boxes.

Above is a picture of the ongoing construction of the review page and both myself and Blaine are currently writing reviews in order for me to then try and fit everything on the page in a neat and orderly fashion and overall making our review look exactly like it is a new feature within the Empire magazine because this is where our review is featured. It is very hard to find out the actual font and text size that empire use as well as the colour schemes but i am trying to re-create them as much as possible.

When to final review is finished and the layout is perfect I will post a link below which you can follow to view our final product of the subsidiary task, creating a review:

Out with the old and in with the new and improved poster

Both myself and Blaine discussed the film poster and after Blaine created a mock up of our initial poster idea which overall looked extremely unprofessional and did not in anyway shape or form get the audiences attention for the right reasons, apart from, that looks so rubbish I will point and laugh.
Blaine was unhappy with the outcome and decided to share his thoughts with me over the phone because I hadn't seen it yet. I trusted his judgement and he told me a new idea he had so after a long discussion (good thing I'm on contract) I said I would draw up some mocks of the new poster idea and below are two ideas that I envisioned from Blaine's explanation.


We then meet up the next morning for our three hours of media and exchanged more ideas. Blaine then set about the construction of our final poster with me on the sideline offering assistance and feedback, both positive and negative which we then discussed and compromised on certain features. Overall the poster looks great and I am happy that our first idea didn't work because I think that our new and improved version is much more interesting. Not only this but after reading the analysis of our qualitative questionnaire which wasn't available on the construction of our first poster, the three main features that our target audience wanted the poster to include were an eye-catching image, image of the main character and a catchy tag-line. Out of the three I think we have included a catchy image in the sense of the title, the layout of the multiple Penumbra titles with the images behind them are very eye-catching in my opinion but I will create a small feedback session for people to comment on the poster to finalize my oppinion. we also included a picture of the main character but not only this we included the forth most favorite answer within our questionnaire, which was a sense of mystery. This is also included because you cannot she the face of the main protagonist, even more than that, you do not know who or what his relationship is to the film is. His face can be seen within one of the Penumbra titles, but this still adds a sense of mystery because myself and Blaine know this but a random consumer of the poster will not. We didn't include a catchy tag-line because however much we tried to think of one which was ambiguous but not cheesy we couldn't decide on a final one. An idea was 'I can help you' but we decided that we wouldn't include this or any tag line because it is very risky in the form of being judged and criticized.

The last inclusion within the poster was the names of the main actors and directors upon the poster at the bottom which Blaine researched and found a font online which was very similar to the actual movie font that is used but free of charge. He found and installed a font called 'Rothman' which looked very authentic and works well upon the poster.

To view the all most finished poster with just some minor adjustments the poster is provided below:

Initial poster and review layout plans

Blaine has produced some drafts of some potential posters that we could use and he has also created a layout of a two page spread within a film magazine which we could place our review on. Because mainstream magazines do not really have reviews of short films unless they are very critically acclaimed. To read Blaine's post with detailed explanation of our choices follow the link below to his blog.

http://blainekenneallya2media.blogspot.com/2011/01/plans-for-poster-magazine-review-page.html

Classic movie posters and designers

Because we have to create a movie poster I thought it would be good to look at some classic movie poster and their designers.

Posters have been a strong form of advertising that many companies have adopted through the history of film production and advertising. There are many different aspects of a poster that can catch the eye of the consumer or intrigue them into the search to find out more.

The construction of a poster is not a simple task, there would be many people from a creative background, technical support and creation of the poster, researchers, Drawing artists and manager making sure that everything was above board and no rules and regulations were broken. This restrictions are a lot tighter to date but greater technology has been developed, bigger budgets are available consumer culture has changed and this has overall stemmed to new ways to advertising your film and make consumers aware of your product.

These very classic posters are just a small example of the wide range of posters that people created and how they connect with their target audience.

The E.T. and Blade runner posters were both created by John Alvin a very respected poster artist and has worked on over 200 posters.

The Clockwork orange poster was created by Philip Castle and many interpretations have been formed about the meaning behind he poster and this just shows the impact a poster can have upon your audience.

The Eraserhead poster created by Ben Barenholtz and director david lynch is just an example of how simple but effective a poster can be depending on your target audience and what you as the producer want to convey.

Marketing strategies have changed dramatically through the years but film posters still stand strong. Modern Posters have an exceptionally high standard and reputation for being extremely enticing with amazing concept art and stunning visual pleasures but at the other end of the spectrum they can also be very simple and very ambiguous. Many films do not just produce one poster anymore they create and original poster for the film but as the release date slowly becomes closer they release substitute posters creating world wide interest within audiences and build the excitement up until the release date.

I have found a really good website that hosts many images of posters called http://www.impawards.com/ and for some great examples of films that create more than one poster to create excitement within the potential consumers follow the links below for Inception and Tron Legacy which have over 15 exceptional posters each.

http://www.impawards.com/2010/inception.html

http://www.impawards.com/2010/tron_legacy.html