Evaluation Prezi

Penumbra short film evaluation presentation on Prezi

Penumbra feedback session 2

Untitled from Tom palmer on Vimeo.

For a full analysis of all feedback sessions, check out my evaluation prezi and listen to our audio version which is very detailed.

Prezi evaluation:

Audio presentation:

Evaluation video presentation

Evaluation audio from Tom palmer on Vimeo.

Evaluation and demonstration of technical skills

In order to establish a detailed evaluation, I have decided to add a KEY to my blog, each task that is outlined below has its own Label which allowed me to tag each post in order to make a collection of posts where I believe that I have completed the initial task, thoroughly and to an excellent standard.

Evaluation:
Evidence 1-There is excellent understanding of the forms and conventions used in the productions.

Evidence 2-There is excellent understanding of the role and use of new media in various stages of the production.

Evidence 3-There is excellent understanding of the combination of main product and ancillary texts.

Evidence 4-There is excellent understanding of the significance of audience feedback.

Evidence 5-There is excellent skill in choice of form in which to present the evaluation.

Evidence 6-There is excellent ability to communicate.

Evidence 7-There is excellent use of digital technology or ICT in the evaluation.


In production of our short film:

Evidence 8-holding a shot steady, where appropriate;

Evidence 9-Framing a shot, including and excluding elements as appropriate;

Evidence 10-Using a variety of shot distances as appropriate;

Evidence 11-Shooting material appropriate to the task set;

Evidence 12-Selecting mise-en-scène including colour, figure, lighting, objects and setting;

Evidence 13-Editing so that meaning is apparent to the viewer;

Evidence 14-Using varied shot transitions, captions and other effects selectively and appropriately;

Evidence 15-using sound with images and editing appropriately for the task.

Evidence 16-Where a candidate has worked in a group, an excellent contribution to construction is evident.


Print media:
Level 4
The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

Evidence 17-using IT appropriately for the task set;

Evidence 18-showing understanding of conventions of layout and page design;

Evidence 19-showing awareness of the need for variety in fonts and text size;

Evidence 20-accurate use of language and register;

Evidence 21-appropriately integrating illustration and text;

Evidence 22-framing a shot, including and excluding elements as appropriate;

Research and Planning:

Evidence 23-There is excellent research into similar products and a potential target audience.

Evidence 24-There is excellent organisation of actors, locations, costumes or props.

Evidence 25-There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

Evidence 26-Time management is excellent.

Evidence 27-There is an excellent level of care in the presentation of the research and planning.

Evidence 28-There is excellent skill in the use of digital technology or ICT in the presentation.

Evidence 29-There are excellent communication skills.

Our final Production...PENUMBRA...

Penumbra from Blaine Kenneally on Vimeo.

Our final poster

To view the poster follow the link below:

Finished poster

Our final review page

To view in full size follow the link below:

Final review page

Qualitative Feedback, main short film

In order to get the best product possible feedback is a must.

We had finally finished our production and was very excited to show it to some potential consumer for the first preview of our short film Penumbra.

Penumbra Audience feedback from Tom palmer on Vimeo.

Before we showed the video to them myself and Blaine had written down some questions that we wanted to ask the audience to acquire useful information when exhibiting our product but also finding out about our target audience, if we had correctly targeted our film and if the content fulfilled the needs of this audience.

Because the film is very much inspired by David Lynch with very interesting visual signifiers posing complex questions within the audience that are not always that easy to follow, we wanted to find out if the audience could follow the narrative and if they couldn't, were they the active consumers that we correctly targeted our film at, making them want to discuss the film with others to swap ideas trying to deconstruct and follow the film. This would then come under the two step flow categorization of audience that myself and Blaine wanted to target and you can view my analysis of this target audience if you follow the link below:

Research into target audience

Overall receiving feedback on our film was a great way in overall analyzing if we had accomplished our goal and made a film suitable for its target audience fulfilling a niche within the market.

It was like hitting 'The wall' when your a runner

Myself and Blaine have been editing our short film for the past couple of days making everything perfect and to the high standard that we both desire. It was a fun process watching our film come together and how excited we both were, there were disagreements along the way, but either a compromise followed or we had a thumb war to settle it, That's a joke by the way.

It was all going perfect and then.........The most annoying thing ever happens.

If you want to ride the full emotional roller coaster that Blaine my fellow director has only finally just got off. follow the links bellow to view his very informative posts with a little hint of anger.

expanding footage export: The problem

expanding footage export: The resolution/fingers crossed

The finished review

After the review was finished I brought it into school and myself and Blaine went through it thoroughly and corrected any spelling mistakes, changed a couple of the sentence structures and added and took away parts of the review layout and border where necessary.

To view the construction of the review follow the link below:

Review construction

After we made these tweaks, we printed the final review out and decided to get some market testing and asked some questions surrounding the review and poster to potential consumers within the categorization of our target audience.

This is the review that we previewed to them and you can see their comments on my other post... Qualitative feedback poster and review

After both Blaine and I had a discussion involving their comments we made any necessary changes and here is the final review page below:

Our final 'Empire magazine' inspired review